7/31/2023 0 Comments Medialink tech supportBoth depth and breadth of knowledge in marketing/media/advertising/technology industry trends and players.Measured track record of hitting business development targets including selling through recommendations to internal teams & clients.Proven top-to-top client owner with excellent interpersonal skills and experience managing complex client relationships with flair.Advanced proficiency in the media value chain for both digital and traditional media channels – including operational and strategic components of delivery.The 'advanced television' marketplace (OTT/CTV, DDL, Linear, etc.) and the technology and processes that govern this supply chain.Connective pluming (data onboarding, identity resolution, measurement, attribution, etc.).Sell-side tools, technology and processes (SSPs, ad exchanges, yield management).Buy-side tools, technology and processes (media planning, modelling, DSPs, ad trafficking, etc.).Deep understanding of the data-driven marketing ecosystem:.Network and partner with colleagues across accounts and new business activities to ensure up-to-date intelligence is shared across projects.Lead business growth opportunities with net new clients based on proactive industry networking, aligning on relevant prospects with Managing Director and Growth teams and responding to inbound RFPs.Lead business growth opportunities with existing clients by understanding the DTS service offerings, listening for triggers and raising cross-sell and upsell opportunities strategically aligned with client needs.Energize others in situations of ambiguity to confidently write the future by learning from the past and present.Maintain and grow an active network and presence in the marketplace growing both your own personal brand along with MediaLink as a key strategic leader in the market.Design new products from current client work and/or market feedback and trends where MediaLink can scale profitably.Maintain a 'pulse' on the DTS marketplace – staying knowledgeable about industry trends, federal and state legislations and other ecosystem dynamics impacting the state of data driven marketing.Lead the creation of bespoke recommendations and deliverables for clients reflective of market trends, benchmarks and a vision for the future.Develop, mentor and train junior team members to grow their skill sets as strategic, client-centric consultants.Create trusted internal relationship with key account and engagement leads, fellow colleagues and company leadership.Develop and manage client relationships, serving as the senior point-of-contact and subject matter expert in all things DTS.The role will pay an annual base salary of $160,000 - $220,000 The key components of this role involve Client & Account Team leadership, Product Ownership, Strategy & Innovation, Business Development, and Collaboration. You will partner with our sell-side, brand, and other buy-side clients, supporting a wide range of MediaLink clients and internal stakeholders, and will grow respective accounts through excellent service and delivery. The Vice President, DTS, will provide operational and strategic expertise to MediaLink's extensive client roster, helping them to define, design and execute their opportunities for growth in a customized way based on each company's life stage, objectives and drivers. MediaLink's Data and Technology Solutions (DTS) team is a collection of digital strategists, architects and builders – a shared consulting service across the entire advisory organization that is tasked with providing deep, industry and functional expertise across our buy and sell slide clients respectively.
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